Mashable’s Social Media Guide for Small Businesses

December 4th, 2009 | by Matt Silverman20 Comments and 602 Reactions

Over the past year, Mashable has written extensively on the value of social media to small businesses. We have also contributed regularly on this topic to the American Express Open Forum.

From the fundamentals of Twitter() branding, to the importance of blogging, to getting work done with some great online tools, small businesses face many challenges when trying to understand how to use social media. However, taking the time to learn how to leverage social media and technology to benefit your business will pay big dividends in the long run.

Whether you’re just signing up, or primed for some advanced social marketing, the posts below have all the tips, tricks, and wisdom you’ll need to take your brand to the next level.

Filed under: Posts, Communication, ecole de medias, iscpa, Journalism, journalisme, social media, web 2.0, wordpress, wordpress.com

The future of BBC journalism

The BBC College of Journalism recently published ‘The Future of Journalism’, a document aimed at BBC journalists addressing how the media industry should best approach the challenges presented by advances in technology. The essays range from the pragmatic to the speculative, but they are all infused with the sense that these rapid changes cannot be ignored. But what are the most important issues to emerge from this document, and what potential impact might they have on the BBC’s reporting of the Middle East?

User generated content

In ‘The Audience and News’, Matthew Eltringham

http://www.justjournalism.com/bbc-focus/view/the-future-of-bbc-journalism

Filed under: Posts, handbook of journalism, iscpa, iscpa paris, Journalism, journalisme, social media, web 2.0, wordpress.com

Google Living Stories

http://livingstories.googlelabs.com/

Living Stories: NYT and Google produce jaw-dropping online journalism form

How good is this? While Murdoch and Sly complain about Google, The New York Timesand Washington Post have been working with the search engine behemoth on a new form of online journalism. I’m still getting my head around the results, because the format is brimming with clever ideas. Here’s the obligatory cheesy video before I get my teeth into it:

http://onlinejournalismblog.com/2009/12/08/living-stories-nyt-and-google-produce-jaw-dropping-online-journalism-form/

Filed under: Posts, Google, Google Living Stories, iscpa, iscpa paris, Journalism, journalisme, online publishing, social media, web 2.0

Share Etherpad

http://etherpad.com/Us8mC3JICV

Filed under: Journalism 1st Year, Communication, ecole de medias, education, Etherpad, iscpa, iscpa paris, journalisme, online publishing, only web-based, Share, social media, web 2.0, word processor, wordpress, wordpress.com