November 30, 2010 • 7:05 am 0
Hello
http://mashable.com/2010/11/29/social-media-movie-marketing/
http://mashable.com/2009/11/23/skating-babies-youtube-campaign/
Filed under: Social Media
November 30, 2010 • 6:54 am 0
Please take this practice TOEIC. It works very well. I tested it with other classes!
Be patient with the audio; it may take a few seconds to start.
If you do not have speakers, do the reading section only, and then read the following article to have a debate about it.
TOEIC http://online.kgic.ca/KGICExams/TOEICMainPage.asp
ARTICLE http://mashable.com/2010/11/29/social-media-movie-marketing/
Filed under: Communication 3rd Year
November 18, 2010 • 1:21 pm 0
“Paul Bradshaw publishes the Online Journalism Blog and is the founder of the investigative journalism crowdsourcing site Help Me Investigate. He is described by UK Press Gazette as one of the country’s “most influential journalism bloggers”.
Paul has a background in magazine and website management, and established the MA in Online Journalism at Birmingham City University. He has contributed to a number of books about journalism and the internet and speaks about these subjects regularly both in the UK and internationally. His ‘Model for the 21st Century Newsroom’ and ‘BASIC Principles of Online Journalism’ series have formed the basis for newsroom operations and journalism education around the world, where they have been translated into a number of languages.
In 2008 Paul was ranked the UK’s 4th ‘most visible person on the internet’ by NowPublic. In 2010 Help Me Investigate.com was shortlisted for Multimedia Publisher of the Year. In addition to teaching and writing, Paul acts as a consultant and trainer to a number of news organizations.”
Filed under: Journalism 2nd Year, ecole de medias, iscpa, Journalism, journalisme, online publishing, social media, VIdeo
November 18, 2010 • 1:14 pm 0
“In this video, I show you how I go about using Twitter for journalism. Twiter has become a very important reporting tool for many journalists, because of its crowd sourcing and search capabilities.You can find more of our content at BeatBlogging.Org.”
“A video on how Twitter is used right now in sports journalism.”
Filed under: Journalism 2nd Year
November 2, 2010 • 9:16 pm 0
H
Work on as many TOEIC practice tests as possible. Refer to TOEIC post below.
DH
watch the following video and write a one-paragraph summary
http://www.youtube.com/watch?v=qLn1rAuZuVA
more videos here http://www.videovocab.tv/
Filed under: Communication 1st Year
November 2, 2010 • 7:38 am 0
Instructor
Opie Boero Imwinkelried
imwinkelried@gmail.com
www.iscpaparis.wordpress.com
Course Name
Social Media/Web 2.0 for Communication and Personal Branding
Course Description
As the internet develops, communication professionals face many challenges but these very developments also open up to new tools and more efficient practices.
This class introduces students to these new tools with the goal to help them become leaders in implementing the newest Social Media/Web 2.0 technologies for communication and personal branding.
This is primarily a hands-on class. Students obtain a brief introduction to tools and practices, to immediately start working and developing real-world projects.
All applications I teach are free of charge.
Course objective
For students to learn how to use Social Media/Web 2.0 tools for marketing and personal branding.
Level
Any level
Language
Taught in English, but students may produce items in languages other than English
Grading
Attendance, Participation, and Homework 70%, Social Media portfolio 30%
SCHEDULE
WEEK 1: INTRODUCTION
Theory: Definition of Social Media/Web 2.0, Personal Branding and Internet Identity, Blogs, Microblogs, Websites, CMS, Landing Pages, and importance of tagging
Practice: Google Profile, LinkedIn, WordPress.com, and Twitter accounts set up
Reading: http://mashable.com/2009/01/05/job-search-secrets/
WEEK 2: SOCIAL MEDIA FOR COMMUNICATION AND PERSONAL BRANDING
Theory: How can Social Media contribute to personal branding and career placement? Podcast/Vodcast/Screencast
Practice: LinkedIn groups and connections, WordPress.com or landing page, Tweeting
Reading:www.businessweek.com/bwdaily/dnflash/content/jul2009/db20090710_159348.htm
WEEK 3: PRODUCTION/COLLABORATION TOOLS AND RESOURCES
Theory: What tools and resources can contribute to create an internet identity?
Practice: Exploring some of the following tools, Google Documents, Zoho Suite, Etherpad/IEtherpad, Dropbox, Pixlr, Ustream, CoverItLive, Screen O Matic/Screencasting
Exploring some of the following CC (Creative Commons) Material: archive.org, Deviant Art, Flickr Commons, EvertStockPhotos, Jamendo, Electrobel.be, SoundCloud
Reading: http://www.buzzshift.com/top-10-social-media-handbooks-and-online-communication-guidelines
WEEK 4: AGGREGATING, FACEBOOKING AND TWEETING FOR PROS
Google Alerts
Twitter, Listorious, Facebook Pages/Events
Multimedia multiple aggregators: Ping.fm, HelloTXT, Pixelpipe
BIBLIOGRAPHY AND ONLINE RESOURCES
The Social Media Bible: Tactics, Tools, and Strategies for Business Success By Lon Safko, 2010
Advertising 2.0: social media marketing in a Web 2.0 world By Tracy L. Tuten, 2008
Marketing 2.0: Bridging the Gap Between Seller and Buyer Through Social, By Bernie Borges, 2009
The New Community Rules: Marketing on the Social Web By Tamar Weinberg, 2009
Social Media Strategy Map By Christine McIvor, 2010
Social media marketing: an hour a day By Dave Evans, 2009
www.mashable.com
www.mashable.com/2009/01/05/job-search-secrets/
www.centerforsocialmedia.org
http://www.buzzshift.com/top-10-social-media-handbooks-and-online-communication-guidelines
Filed under: Social Media
