Activity

Hello

1. Please read the following two articles
2. Write a summary of each
3. Have a debate about the use of Social Media to advertise/promote a company or event

http://mashable.com/2010/11/29/social-media-movie-marketing/

http://mashable.com/2009/11/23/skating-babies-youtube-campaign/

Filed under: Social Media

Syllabus – Social Media/Web 2.0 for Communication and Personal Branding

Instructor
Opie Boero Imwinkelried
imwinkelried@gmail.com
www.iscpaparis.wordpress.com

Course Name
Social Media/Web 2.0 for Communication and Personal Branding

Course Description
As the internet develops, communication professionals face many challenges but these very developments also open up to new tools and more efficient practices.
This class introduces students to these new tools with the goal to help them become leaders in implementing the newest Social Media/Web 2.0 technologies for communication and personal branding.
This is primarily a hands-on class.  Students obtain a brief introduction to tools and practices, to immediately start working and developing real-world projects.
All applications I teach are free of charge.

Course objective
For students to learn how to use Social Media/Web 2.0 tools for marketing and personal branding.

Level
Any level

Language
Taught in English, but students may produce items in languages other than English

Grading
Attendance, Participation, and Homework 70%, Social Media portfolio 30%

SCHEDULE

WEEK 1: INTRODUCTION
Theory: Definition of Social Media/Web 2.0, Personal Branding and Internet Identity, Blogs, Microblogs, Websites, CMS, Landing Pages, and importance of tagging
Practice: Google Profile, LinkedIn, WordPress.com, and Twitter accounts set up
Reading: http://mashable.com/2009/01/05/job-search-secrets/

WEEK 2: SOCIAL MEDIA FOR COMMUNICATION AND PERSONAL BRANDING
Theory: How can Social Media contribute to personal branding and career placement? Podcast/Vodcast/Screencast
Practice: LinkedIn groups and connections, WordPress.com or landing page, Tweeting
Reading:www.businessweek.com/bwdaily/dnflash/content/jul2009/db20090710_159348.htm

WEEK 3: PRODUCTION/COLLABORATION TOOLS AND RESOURCES
Theory: What tools and resources can contribute to create an internet identity?
Practice: Exploring some of the following tools, Google Documents, Zoho Suite, Etherpad/IEtherpad, Dropbox, Pixlr, Ustream, CoverItLive, Screen O Matic/Screencasting
Exploring some of the following CC (Creative Commons) Material: archive.org, Deviant Art, Flickr Commons, EvertStockPhotos, Jamendo, Electrobel.be, SoundCloud
Reading: http://www.buzzshift.com/top-10-social-media-handbooks-and-online-communication-guidelines

WEEK 4: AGGREGATING, FACEBOOKING AND TWEETING FOR PROS
Google Alerts
Twitter, Listorious, Facebook Pages/Events
Multimedia multiple aggregators: Ping.fm, HelloTXT, Pixelpipe

BIBLIOGRAPHY AND ONLINE RESOURCES
The Social Media Bible: Tactics, Tools, and Strategies for Business Success By Lon Safko, 2010
Advertising 2.0: social media marketing in a Web 2.0 world By Tracy L. Tuten, 2008
Marketing 2.0: Bridging the Gap Between Seller and Buyer Through Social, By Bernie Borges, 2009
The New Community Rules: Marketing on the Social Web By Tamar Weinberg, 2009
Social Media Strategy Map By Christine McIvor, 2010
Social media marketing: an hour a day By Dave Evans, 2009
www.mashable.com
www.mashable.com/2009/01/05/job-search-secrets/
www.centerforsocialmedia.org

http://www.buzzshift.com/top-10-social-media-handbooks-and-online-communication-guidelines

Filed under: Social Media