FINAL EXAM

SECTION 1 Grammar
Five questions. 20% of your grade
Sentences with mistakes you will have to correct (these are the sentences we studied in class)

SECTION 2 Listening comprehension
Ten questions. 30% of your grade
Listening comprehension from this website www.ted.com  Please visit the website and listen to as many talks as you can to become familiar with it.  Questions will be of different nature, such as true/false, fill in the blank,  multiple choice, short answer.

SECTION 3 Reading comprehension
Ten questions. 30% of your grade
Answer questions about an article about marketing and advertising.  Questions will be of different nature, such as true/false, fill in the blank,  multiple choice, short answer.

SECTION 4 Writing
20% of your grade
Write a one-paragraph critique of a commercial I will show you at the time of the exam.  You must not describe the commercial, but write a critique stating what you think about it.  This means to decide if the commercial is good/effective or not and give two to four reasons to support your opinion.

1. Please read the following two articles
2. Write a summary of each
3. Have a debate about the use of Social Media to advertise/promote a company or event

http://mashable.com/2010/11/29/social-media-movie-marketing/

http://mashable.com/2009/11/23/skating-babies-youtube-campaign/

Be patient with the audio; it may take a few seconds to start.

If you do not have speakers, do the reading section only, and then read the following article to have a debate about it.

TOEIC http://online.kgic.ca/KGICExams/TOEICMainPage.asp

ARTICLE http://mashable.com/2010/11/29/social-media-movie-marketing/

Paul has a background in magazine and website management, and established the MA in Online Journalism at Birmingham City University. He has contributed to a number of books about journalism and the internet and speaks about these subjects regularly both in the UK and internationally. His ‘Model for the 21st Century Newsroom’ and ‘BASIC Principles of Online Journalism’ series have formed the basis for newsroom operations and journalism education around the world, where they have been translated into a number of languages.

In 2008 Paul was ranked the UK’s 4th ‘most visible person on the internet’ by NowPublic. In 2010 Help Me Investigate.com was shortlisted for Multimedia Publisher of the Year. In addition to teaching and writing, Paul acts as a consultant and trainer to a number of news organizations.”

“A video on how Twitter is used right now in sports journalism.”

Work on as many TOEIC practice tests as possible.  Refer to TOEIC post below.

DH

watch the following video and write a one-paragraph summary

http://www.youtube.com/watch?v=qLn1rAuZuVA

more videos here http://www.videovocab.tv/

Course Name
Social Media/Web 2.0 for Communication and Personal Branding

Course Description
As the internet develops, communication professionals face many challenges but these very developments also open up to new tools and more efficient practices.
This class introduces students to these new tools with the goal to help them become leaders in implementing the newest Social Media/Web 2.0 technologies for communication and personal branding.
This is primarily a hands-on class.  Students obtain a brief introduction to tools and practices, to immediately start working and developing real-world projects.
All applications I teach are free of charge.

Course objective
For students to learn how to use Social Media/Web 2.0 tools for marketing and personal branding.

Level
Any level

Language
Taught in English, but students may produce items in languages other than English

Grading
Attendance, Participation, and Homework 70%, Social Media portfolio 30%

SCHEDULE

WEEK 1: INTRODUCTION
Theory: Definition of Social Media/Web 2.0, Personal Branding and Internet Identity, Blogs, Microblogs, Websites, CMS, Landing Pages, and importance of tagging
Practice: Google Profile, LinkedIn, WordPress.com, and Twitter accounts set up
Reading: http://mashable.com/2009/01/05/job-search-secrets/

WEEK 2: SOCIAL MEDIA FOR COMMUNICATION AND PERSONAL BRANDING
Theory: How can Social Media contribute to personal branding and career placement? Podcast/Vodcast/Screencast
Practice: LinkedIn groups and connections, WordPress.com or landing page, Tweeting
Reading:www.businessweek.com/bwdaily/dnflash/content/jul2009/db20090710_159348.htm

WEEK 3: PRODUCTION/COLLABORATION TOOLS AND RESOURCES
Theory: What tools and resources can contribute to create an internet identity?
Practice: Exploring some of the following tools, Google Documents, Zoho Suite, Etherpad/IEtherpad, Dropbox, Pixlr, Ustream, CoverItLive, Screen O Matic/Screencasting
Exploring some of the following CC (Creative Commons) Material: archive.org, Deviant Art, Flickr Commons, EvertStockPhotos, Jamendo, Electrobel.be, SoundCloud
Reading: http://www.buzzshift.com/top-10-social-media-handbooks-and-online-communication-guidelines

WEEK 4: AGGREGATING, FACEBOOKING AND TWEETING FOR PROS
Google Alerts
Twitter, Listorious, Facebook Pages/Events
Multimedia multiple aggregators: Ping.fm, HelloTXT, Pixelpipe

BIBLIOGRAPHY AND ONLINE RESOURCES
The Social Media Bible: Tactics, Tools, and Strategies for Business Success By Lon Safko, 2010
Advertising 2.0: social media marketing in a Web 2.0 world By Tracy L. Tuten, 2008
Marketing 2.0: Bridging the Gap Between Seller and Buyer Through Social, By Bernie Borges, 2009
The New Community Rules: Marketing on the Social Web By Tamar Weinberg, 2009
Social Media Strategy Map By Christine McIvor, 2010
Social media marketing: an hour a day By Dave Evans, 2009
www.mashable.com
www.mashable.com/2009/01/05/job-search-secrets/
www.centerforsocialmedia.org

http://www.buzzshift.com/top-10-social-media-handbooks-and-online-communication-guidelines

H

Listen to one of the podcasts.  Write one paragraph about it.

http://www.businessenglishpod.com/category/presentations/

DH

Read about TOEIC and do some practice online

wikipedia

http://en.wikipedia.org/wiki/TOEIC

official site

http://www.ets.org/toeic

practice

http://www.english-test.net/toeic/

http://www.testwise.com/page/page/4888651.htm

The Test of English for International Communication (TOEIC) is “an English language test designed specifically to measure the everyday English skills of people working in an international environment.”

The TOEIC Listening & Reading test is a 2-hour multiple-choice test consisting of 200 questions divided into 100 questions each in listening comprehension and reading comprehension. Each candidate receives independent scores for written and listening comprehension on a scale from 5 to 495 points. The total score adds up to a scale from 10 to 990 points. The TOEIC certificate exists in five colors, corresponding to achieved results :

from wikipedia

The essay below demonstrates the principles of writing a basic essay. The different parts of the essay have been labeled. The thesis statement is in bold, the topic sentences are in italics, and each main point is underlined. When you write your own essay, of course, you will not need to mark these parts of the essay unless your teacher has asked you to do so. They are marked here just so that you can more easily identify them.

In the first place, people enjoy the companionship of cats. Many cats are affectionate. They will snuggle up and ask to be petted, or scratched under the chin. Who can resist a purring cat? If they’re not feeling affectionate, cats are generally quite playful. They love to chase balls and feathers, or just about anything dangling from a string. They especially enjoy playing when their owners are participating in the game. Contrary to popular opinion, cats can be trained. Using rewards and punishments, just like with a dog, a cat can be trained to avoid unwanted behavior or perform tricks. Cats will even fetch!

In the second place, cats are civilized members of the household. Unlike dogs, cats do not bark or make other loud noises. Most cats don’t even meow very often. They generally lead a quiet existence. Cats also don’t often have “accidents.” Mother cats train their kittens to use the litter box, and most cats will use it without fail from that time on. Even stray cats usually understand the concept when shown the box and will use it regularly. Cats do have claws, and owners must make provision for this.A tall scratching post in a favorite cat area of the house will often keep the cat content to leave the furniture alone. As a last resort, of course, cats can be declawed.

Lastly, one of the most attractive features of cats as housepets is their ease of care. Cats do not have to be walked. They get plenty of exercise in the house as they play, and they do their business in the litter box. Cleaning a litter box is a quick, painless procedure. Cats also take care of their own grooming. Bathing a cat is almost never necessary because under ordinary circumstances cats clean themselves. Cats are more particular about personal cleanliness than people are. In addition, cats can be left home alone for a few hours without fear. Unlike some pets, most cats will not destroy the furnishings when left alone. They are content to go about their usual activities until their owners return.

Cats are low maintenance, civilized companions. People who have small living quarters or less time for pet care should appreciate these characteristics of cats. However, many people who have plenty of space and time still opt to have a cat because they love the cat personality. In many ways, cats are the ideal housepet.

http://lklivingston.tripod.com/essay/sample.html

Topic______________

Thesis Statement (One sentence that tells the reader what the essay will discuss.)________________________________________________________________________________________________

Body Paragraph #1 main idea ________________________________________________________________

Detail #1_________________________________________________________________________________

Detail #2_________________________________________________________________________________

Detail #3_________________________________________________________________________________

Body Paragraph #2 main idea ________________________________________________________________

Detail #1_________________________________________________________________________________

Detail #2_________________________________________________________________________________

Detail #3_________________________________________________________________________________

Body Paragraph #3 main idea ________________________________________________________________

Detail #1_________________________________________________________________________________

Detail #2_________________________________________________________________________________

Detail #3_________________________________________________________________________________

Conclusion (Wrap up essay and leave reader with interesting thought.)_________________________________

http://www.brighthub.com/education/k-12/articles/2999.aspx

http://etherpad.com